As technology continues to evolve, it’s important for businesses to keep their websites up-to-date to remain competitive and engaging for their audience. However, it can be difficult to know whether a complete website redesign or just a website refresh is needed.
Here are some key factors to consider when deciding whether to get a new website or a website refresh:
Age of your website
The age of your website is a key factor in deciding whether you need a new website or a refresh. If your website is more than five years old, it may be time for a complete redesign. Technology and design trends change quickly, and an outdated website can negatively impact user experience and credibility. On the other hand, if your website is relatively new and just needs some minor updates, a website refresh may be more appropriate.
User engagement
Take a look at your website analytics and assess how engaged your audience is. If your bounce rates are high and users aren’t spending much time on your website, it may be time for a new website. A new website with a user-friendly interface, clear calls-to-action, and engaging content can help to improve user engagement and increase conversions. However, if your website is still engaging but just needs some tweaks, a website refresh may be more appropriate.
SEO performance
Search engine optimisation (SEO) is important for getting your website to rank well in search engine results pages (SERPs). If your website isn’t ranking well, it may be time for a new website. A new website with updated SEO practices and a well-structured design can help to improve your search engine rankings. However, if your website is still ranking well but just needs some optimisation, a website refresh may be more appropriate.
Brand identity
Your website should align with your brand’s messaging and values. If your brand identity has evolved since your website was last designed, it may be time for a new website. A new website with a design and messaging that aligns with your current brand identity can help to build trust with your audience. However, if your brand identity is still consistent but just needs some visual updates, a website refresh may be more appropriate.
Website functionality
If your website lacks important functionality, such as e-commerce or a mobile-friendly design, it may be time for a new website. A new website with updated functionality can help to improve user experience and increase conversions. However, if your website just needs some minor updates to its functionality, a website refresh may be more appropriate.
In summary, deciding whether to get a new website or a website refresh depends on various factors as mentioned above. A new website can help to improve your online presence, increase conversions, and better represent your brand to your audience. A website refresh, on the other hand, can help to modernise your website and keep it up-to-date with the latest trends and technologies.
We'd love to hear from you
For more advice on how your business can benefit from a new website, or a refresh of your existing website, get in touch with us today.